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 "Spectre," the latest 007 adventure, took first place,
debuting to $73 million from 3,929 theaters -- a hefty figure
and the second highest in series history, but one that
nevertheless trails the launch of "Skyfall." The previous film
in the long-running franchise bowed to $88.4 million, but had
better reviews and benefited from being the only new
wide-release in its opening weekend. Going into the weekend,
tracking suggested that the film would debut to $80 million, but
the strength of "The Peanuts Movie" and some critical grousing
may have depressed ticket sales slightly.
Internationally, however, "Spectre" remains a juggernaut,
pulling in $200 million and pushing its worldwide total to more
than $300 million after two weeks in release. With a production
budget of $250 million and millions more in marketing costs, "Spectre"
has to pull in $650 million globally to break even.
It's a time of transition for Bond. Daniel Craig, who was
praised by critics for injecting an emotional depth and danger
to the character, has hinted this is his last time playing the
role.
The search for a replacement has already triggered frenzied
speculation about who can take over the series. And
Metro-Goldwyn-Mayer and Eon Productions are weighing
distribution offers. Sony's deal to distribute the Bond films
expires with "Spectre," and though the studio is expected to
make a bid to keep the series, other suitors, such as Warner
Bros. and Paramount, will aggressively pursue the rights to the
franchise.
While older audiences flocked to see the martini-swilling spy,
Fox's "The Peanuts Movie" appealed to families. The adaptation
of Charles Schulz's beloved comic strip racked up $45 million
across 3,897 screens. It cost $100 million to make and was
produced by Blue Sky, the creative force behind the "Ice Age"
series.
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On the limited release front, Open Road capitalized on Oscar buzz
for "Spotlight." The look at the Boston Globe's investigation of the
Catholic Church sexual abuse scandal picked up $302,276 from five
theaters. That's a healthy per-screen average of $60,455.
The film will gradually expand in the coming weeks and hopes to be
in more than 500 theaters heading into Thanksgiving.
"There were multiple sell outs in every theater, every day this
weekend," said Jason Cassidy, chief marketing officer at Open Road.
"They had to add showtimes."
Fox Searchlight offered up another piece of awards bait, debuting
the period romance "Broolyn" in five theaters where it earned
$237,389 and picked up a solid per-screen average of $36,200.
And Bleecker Street opened "Trumbo," a biopic about Blacklisted
screenwriter Dalton Trumbo with Bryan Cranston, in five theaters. It
picked up $77,229 for a per-screen average of $15,445, and will
expand into Chicago, Boston, Washington D.C., Phoenix, San
Francisco, and Palm Springs.
"We're prepared for the long run," said Jack Foley, distribution
head at Bleecker Street. "The plan is to go wide at Thanksgiving and
then play out from there."
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