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 Following in the footsteps of Taylor Swift, who withheld her
album "1989" from Spotify because she did not want it streamed
for free, Adele's followup to her 2011 hit album "21," which
sold 30 million copies worldwide and won six Grammys, is
available for download or as a CD, but not for streaming.
Spotify and Deezer, two of the main streamers, said on Thursday
they would not carry it, though they hoped that would change.
There was no immediate comment from Apple Music or Google Play.
"My own personal view is that record is so massive it wouldn't
make any difference" if it were available for streaming or not,
industry analyst Keith Jopling told Reuters, speaking hours
before it was known the album would not be streamed.
"Hello," the first single from the album, released at the end of
October, has logged more than 400 million plays on YouTube and
topped the U.S. charts for the past three weeks.
Trade publication Billboard, citing unidentified sources, said
Columbia Records will ship 3.6 million physical copies of the
new album in the United States, which could be the largest
number of new release CDs shipped in the past decade.
Adele, who took a career break to have her first child, says in
a BBC television interview to be aired on Friday that the
success of "21" was daunting, but she was determined to make a
comeback.
"I just got really worried that I was never going to make
anything that anyone liked again," she says, according to quotes
from the interview posted on the BBC website.
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"I started to wonder if '21', being so successful, was enough for
everyone," she says. "But I realised it wasn't enough for me. So,
sorry, I'm here to make your ears bleed again."
Early indications are she need not have worried. In addition to
"Hello" topping the U.S. charts, advance sales of "25" have made it
the best-selling album on Amazon.com's British and U.S. sites,
according to the retailer.
"I think the odds are in favour of '25' being a huge success because
there's so much anticipation," British-based music industry
consultant Mark Mulligan of MIDiA Research said.
Critical reaction from music journalists who had access to advance
copies suggest fans won't be disappointed but perhaps "25" will not
be the seminal experience "21" was for listeners.
Alexis Petridis, writing in the Guardian, said the album's success
was a foregone conclusion, but its content was patchy.
"'Hello' is a pretty bulletproof bit of songwriting, and 'All I Ask'
sounds appealingly like the showstopping ballad from a hugely
successful Broadway musical. Often, though, it slinks unremarkably
into the middle of the road," he said.
(Editing by Cynthia Osterman)
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