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 The Ridley Scott release was bolstered by rapturous reviews,
with critics calling the picture among the director's best and
heaping praise on Matt Damon's performance as an astronaut
stranded on the Red Planet.
It marks the second best launch of Scott's career, behind only
"Hannibal's" $58 million debut, and the second best premiere for
Damon, trailing "The Bourne Ultimatum's" $69.3 million bow.
"It's going to hold up really well," said Phil Contrino, vice
president and chief analyst at BoxOffice.com. "It's got
everything. It's got suspense, action, heart, and humor, and the
ending is really satisfying. People will walk out of the theater
and talk it up to their friends."
Twentieth Century Fox backed the $108 million production and
pushed the film out to 3,831 theaters. It was a blessed rollout.
In addition to the strong notices, media reports about the
possible discovery of water on Mars kept the distant planet
front-and-center in people's minds.
"You can't make this stuff up," said Chris Aronson, Fox's
domestic distribution chief. "The fact that there was the
announcement on the same week as our film just excites people.
Human beings are just interested in other worldly things right
now."
Going into the weekend, most analysts expected the film would do
$45 million worth of business. Its numbers fall just short of
"Gravity's" $55.8 million debut, but there were a number of
factors that prevented "The Martian" from toppling that picture.
"Gravity" had the benefit of several Imax locations, which were
being held exclusively for Sony's "The Walk," depriving "The
Martian" of some healthy surcharges. It did get a nice boost in
3D screenings, which accounted for 46% of receipts, and premium
large formats, which made up 11% of the total.
Overseas, the film is performing strongly, grossing $45.2
million from 49 markets, including such major territories as the
United Kingdom, Australia, Italy, and Mexico. Domestically, the
film attracted an audience that was older and slightly more
male. Fifty six percent of ticket-buyers were men while 72% of
the opening weekend crowd was over the age of 25.
"Tremendous critical support with amazing audience reaction
conspires for ultimate success," said Aronson. "Having audience
reaction be the same as critics is as rare as surviving on
Mars."
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"The Walk" was overshadowed by "The Martian" in its limited release,
with the biopic about high-wire artist Philippe Petit nabbing a
disappointing $2 million over its first five days. The studio is
trying to build buzz for the picture ahead of its wide release on
Oct. 9, adhering to a strategy that Universal recently deployed with
"Everest," albeit with more modest results. "Everest" kicked off to
$7 million in Imax and premium format theaters.
Sony executives said that the film's results were expected and
framed the launch as important for generating enthusiasm for the
picture and its dazzling 3D sequence documenting Petit's wire walk
between the Twin Towers. They were pleased that receipts climbed 80%
between Friday and Saturday, which they believe signals
word-of-mouth is strong.
"It's a slower burn," said Rory Bruer, head of worldwide
distribution at Sony. "We're in this for the long haul and we think
not only is it going to perform, it's going to have long legs at the
box office."
"Sicario," a gritty drug war thriller, fared better. The Lionsgate
release expanded from 59 theaters to 2,620 locations, earning a
solid $12.1 million in the process.
Among holdovers, last weekend's champ, "Hotel Transylvania 2,"
showed impressive stamina, falling a slender 32% to gross $33
million. The animated sequel has earned $90.5 million after two
weeks and should cross the $100 million mark by next weekend.
In limited release, gay rights drama "Freeheld"grossed $40,000 from
five locations in New York and Los Angeles, for a per-screen average
of $8,000, while "He Named Me Malala," Davis Guggenheim's
documentary about Nobel Peace Prize winner and education advocate
Malala Yousafzai, grossed $56,000 in four theaters this opening
weekend, representing a per-screen average of $14,000.
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