|
 Simon has been tournament director and chief operating officer of
the BNP Paribas Open at Indian Wells since 2004 and during his
tenure oversaw the growth of the event into the largest outside the
four majors.
"I am humbled, and at the same time very excited, about the
opportunity that has been presented to me by the board," Simon said
in a statement released by the WTA.
"I will be focused on building upon the successful platforms that
have been put in place by my predecessors, Stacey Allaster and Larry
Scott, with a sole focus on driving excellence and innovation, while
creating a premium experience for the fans."
During her six-year tenure, Allaster secured a record number of new
sponsors, enhanced the health and well-being of athletes by
streamlining the calendar and saw a jump in TV viewership and
attendance at the sport's biggest events.
The 52-year-old Canadian also played an instrumental role in
securing equal prize money for women tennis players at six WTA
events and all four grand slams.
Simon's appointment was endorsed by the big names in women's tennis.
"Steve Simon is the right person for the job. His track record is
marked by success. He is thoughtful, respectful and he has excellent
business judgment," American great and WTA founder Billie Jean King
said.
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World number one Serena Williams added: "I know how much he cares
about the opinions of the players. He's a good listener and he has
our best interests in mind."
Simon is expected to take up his appointment with the WTA full time
from Nov. 30.
(Reporting by Pritha Sarkar, editing by Ken Ferris)
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