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The
latest funding round was led by tech and life sciences-focused
Index Ventures and was backed by Andreessen Horowitz, Bain
Capital Ventures and Citi Ventures.
Ilya Fushman, a general partner at Index, will join Optimizely's
board, the company said on Tuesday.
San Francisco-based Optimizely helps customers improve the
performance of their webpages, using a technique called A/B
testing, and provides webpage personalization services.
A/B testing compares two versions of a webpage and determines
which one performs better by analyzing usage data.
Optimizely was founded in 2010 by two former Google product
managers, Dan Siroker and Pete Koomen, two years after Siroker
deployed A/B testing to enhance online fundraising for Barack
Obama's presidential campaign.
The company, which counts Walt Disney Co, Priceline Group and
British daily Guardian among its customers, said it would use
the latest funds to improve its website personalization
offering.
The company also said revenue had more than doubled since its
previous fund-raising round in May last year.
(Reporting by Sai Sachin R in Bengaluru)
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