Netflix blames weak U.S
subscriber adds on new chip-based cards
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[October 15, 2015]
By Jessica Toonkel and Anya George
Tharakan
(Reuters) - Video-streaming service
provider Netflix Inc reported third-quarter U.S. subscriber additions
below its own forecast, blaming a transition to chip-based cards for the
miss.
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Shares of Netflix, known for its original shows such as "House of
Cards" and "Orange is the New Black", plunged about 15 percent after
the bell, before clawing back to trade down 2.4 percent.
U.S. credit and debit card companies have been shifting to
chip-enabled cards ahead of the Oct. 1 deadline mandated for the
switch.
For Netflix, the switch meant that many of the older cards on its
file no longer worked as the companies gave new cards to their
customers, leading to "involuntary churn," as Chief Executive Reed
Hastings put it in a letter to shareholders.
"It's just the dumbest thing I've heard," Wedbush Securities analyst
Michael Pachter said.
FBR Capital Markets analyst Barton Crockett said the issue around
the chip cards is particularly confusing, given that these cards
have been around for a bit.
"It begs a million questions," he said.
Netflix said on Wednesday it added 0.88 million U.S. subscribers in
the third quarter ended Sept. 30, compared with its forecast of 1.15
million.
"The slowdown in U.S. subscriber growth was particularly
disappointing because one would expect that since Netflix just
raised rates last week, this number would have been strong," said
Crockett.
Netflix increased the subscription rate for some new members earlier
this month by $1.00 a month to $9.99 in the United States, Canada
and Latin America.
Internationally, Netflix added 2.74 million subscribers, compared
with its projection of 2.40 million.
Netflix, which is also battling competition from streaming services
such as Amazon.com Inc's Prime Video service and Hulu, has been
aggressively building its overseas presence.
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The company said it was in the "early stages" of its China entry and
said it was "still learning a lot".
Netflix said in July its plans to enter China in 2016 could be
delayed.
Netflix is being "more adventurous" on the news side, company
executives said on a post-earnings conference call.
The company added it was not looking at live sports as an offering
currently.
"There's a lot of irrational bidders for sports, we're not anxious
to become another one," Netflix's head of content Ted Sarandos said.
"Sports on demand is not as exciting as sports live."
Netflix forecast adding about 1.65 million customers in the United
States in the current quarter. It also said it expected to add about
3.50 million subscribers worldwide.
(Reporting by Anya George Tharakan in Bengaluru; Editing by Bernard
Orr)
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