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			 Shares of the world's most profitable company initially rose 3 
			percent in extended trade after Apple beat Wall Street's sales and 
			profit forecasts, but the gains largely evaporated later. 
			 
			In the world's most important market for smartphones, Apple's sales 
			in Greater China in its fourth fiscal quarter nearly doubled from a 
			year ago to $12.52 billion, accounting for nearly a quarter of its 
			total revenue. 
			 
			"We continue to have wonderful success there," Apple's chief 
			financial officer, Luca Maestri, told Reuters, adding that Apple now 
			has 25 stores in China and is opening a new one roughly every month. 
			 
			But China sales dipped from the fiscal third quarter, when Apple 
			notched $13.2 billion in revenue there. The sequential decline is 
			important as many analysts believe China is poised to replace the 
			United States as Apple's biggest market. 
			  
			Analyst Ben Bajarin of Creative Strategies said as the Chinese 
			market matures, it is beginning to show spikes around the holidays 
			and slumps before the release of a new phone, as in the U.S. market. 
			"The seasonality in China is really a new wrinkle," he said. 
			 
			Apple, the world's largest company by market value, said it sold 
			about 48.05 million iPhones worldwide in its fiscal fourth quarter 
			ended Sept. 26, slightly below analysts' average forecast of 48.72 
			million, according to a poll by Fortune magazine. 
			 
			For the current quarter, which will include a full three months of 
			sales of the new iPhone 6s and 6s Plus models, Apple forecast 
			revenue between $75.5 billion and $77.5 billion. The company's 
			generally conservative forecast was in line with Wall Street's 
			average estimate of $77.17 billion, according to Thomson Reuters 
			I/B/E/S. 
			 
			"The street was fearing soft guidance and instead got a good 
			December outlook," said Daniel Ives, an analyst at FBR Capital 
			Markets. 
			 
			Morningstar analyst Brian Colello said the forecast was slightly 
			below expectations but investors were pricing in a worse outcome, 
			which was why the stock initially rose after hours. 
			 
			Boosted by a new pink or 'rose gold' color option, Apple posted 
			record sales of its latest iPhones in the first weekend that they 
			hit stores in late September. The fiscal fourth quarter included 
			only two days of sales of the new iPhones. 
			
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			The release of the iPhone 6 set off a sales frenzy last year, 
			propelling Apple to the most profitable quarter ever for a U.S. 
			company. 
			Analyst Shannon Cross of Cross Research said Apple's guidance for 
			the current quarter suggested the company can top its success last 
			year. "It suggests that they are definitely up to the task," she 
			said. 
			 
			But some analysts expressed concerns. 
			 
			"I would say I am a little skeptical or wary about how much more 
			market share they can gain in (emerging) markets," said Tuong 
			Nguyen, a principal analyst at Gartner, citing concerns about 
			whether consumers in those markets can buy costly phones. 
			 
			Apple's net income rose to $11.12 billion, or $1.96 per share, in 
			the fourth quarter, up from $8.47 billion, or $1.42 per share, a 
			year earlier. 
			 
			Net sales rose about 22 percent to $51.50 billion. 
			 
			Analysts on average had expected a profit of $1.88 per share and 
			revenue of $51.11 billion. 
			 
			Apple's shares, which fell steeply in mid-August as concerns about 
			the company's business in China hit fever pitch, were trading at 
			$114.80 after the bell, after closing at $114.55 in regular Nasdaq 
			trade. 
			 
			(Reporting by Julia Love in San Francisco and Devika Krishna Kumar 
			in Bengaluru; Editing by Kirti Pandey, Bill Rigby and Leslie Adler) 
			[© 2015 Thomson Reuters. All rights 
				reserved.] Copyright 2015 Reuters. All rights reserved. This material may not be published, 
			broadcast, rewritten or redistributed. 
			
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