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 Now Kenya wants to put itself back on the film-makers' map,
competing for business that often ends up in South Africa, by
offering tax incentives and touting scenery that ranges from
dusty savanna to tropical forest and white sandy beaches.
"We've been losing out hugely to South Africa, certainly in
terms of feature films, and the main reason has been their tax
rebate system," Chris Foot, chairman of the Kenya Film
Commission, a state corporation, told Reuters.
So Kenya is fighting back. The government has given initial
approval for a 30 percent tax rebate on film productions, has
agreed to drop duties on film equipment imports and is setting
up a liaison office to assist crews through Kenyan bureaucracy.
A special visa for film crews is in the works too.
The new incentives will face an early test. The east African
nation is competing with South Africa as the location for a new
film about Kenyan conservationist Richard Leakey, which will be
directed by Angelina Jolie and could star Brad Pitt.
Foot says drawing in foreign films and encouraging local
production could within three years create an industry that
employs 250,000 people and account for 2 percent of gross
domestic product. Figures now are just a fraction of those.
But the gains from putting Kenya back on the big screen could be
broader for a country whose tourist industry has been battered
by a spate of Islamist attacks and an Ebola epidemic in West
Africa that led to hotel cancellations, despite the fact that
Kenya lies on the other side of the continent.
"The vast majority of people who come to Kenya for a safari come
because they first saw it on 'Out of Africa,'" said Foot,
referring to the 1985 film based on the life of author Karen
Blixen in Kenya in the early 1900s starring Meryl Streep and
Robert Redford.
LOSING OUT
The next major Hollywood production crew did not turn up until
"The Constant Gardener", a film released in 2005, based on John
Le Carre's novel and starring Ralph Fiennes.
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Kenya has continued to struggle, losing out to South Africa as the
location for "The Journey Is The Destination," a film being shot
about photographer Dan Eldon, killed aged 22 on a Reuters assignment
in Mogadishu. Part of the film's story is set in Kenya, where Eldon
grew up.
"No one loves Kenya more than I do, and it was always the idea to
shoot in Kenya," Kathy Eldon, Dan's mother, said in a phone
interview from the film set in Johannesburg, but added that Kenya
could not compete when the location was chosen.
"Every year we heard there would be tax incentives and every year it
never happened," said Eldon, adding some Kenyan and Somali actors
were flying south to act as extras in the film.
But Kenya has made some progress. The Netflix drama series "Sense8"
was partly filmed in Kenya's capital Nairobi, and the city disrupted
a major road junction for three days for filming.
As well as drawing in foreign film-makers, Kenya wants to boost
domestic production. One step has been to require Kenyan TV
stations, long dominated by Nigerian soaps and Latin American "telenovelas",
to show at least 40 percent Kenyan content.
Kenya is revamping its annual Kalasha film festival. The October
gathering will now do more to promote local productions.
Jim Shamoon, managing director of the Nairobi-based Blue Sky Films,
which was involved in "The Constant Gardener" and other films, said
Kenya offered unrivalled scope to producers: "In Kenya, you can have
all of Africa in one country."
(Editing by Edmund Blair and Robin Pomeroy)
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