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Studios like Disney, which has made blockbuster films like
"Frozen" and Marvel's "Guardians of the Galaxy," have been
attempting to steer movie fans towards digital purchases as
sales of DVDs decline.
Walt Disney Studios added that it would launch the app on video
streaming-device maker Roku Inc and Google Inc's Android TV on
Sept. 15, coinciding with the DVD release of "Cinderella."
The collection in Disney Movies Anywhere can be accessed through
its new app for the Microsoft Xbox 360 and for Amazon's Fire
tablets, Fire TV and Fire TV Stick.
The media company launched Disney Movies Anywhere in February
2014 with Apple Inc's iTunes, and in November partnered with the
Google Play online store and Walmart Stores Inc's online store
Vudu.
The two new additions come on the same day as its early digital
release of Marvel's "Avengers: Age of Ultron."
(Reporting By Arathy S Nair in Bengaluru; Editing by Gopakumar
Warrier)
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