No injuries were reported in the early morning blaze that
consumed the main building of the Full Throttle Saloon, the
department said. The Full Throttle opened in 1999 and billed
itself as the world's largest biker bar.
Firefighters from Sturgis and five other departments in western
South Dakota fought the fire, the department said. The state
fire marshal was investigating the cause of the blaze, officials
said.
The Full Throttle boasted concert stages, a wrestling ring, zip
lines and rental cabins, and was said to serve up to 15,000
people a day during the Sturgis Motorcycle Rally.
The bar was the subject of a reality television series, also
titled Full Throttle Saloon, that ran for five years starting in
2009 on the TruTV cable network.
The bar's owner, Michael Ballard, could not immediately be
reached for comment.
(Reporting by Kayla Gahagan in Rapid City, South Dakota; Editing
by David Bailey and Will Dunham)
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