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			 Remember how you felt after weeks and weeks of the financial crisis 
			in 2008? 
			 
			That was probably the stress hormone cortisol talking and it was 
			working hard to shift how you experience risk. 
			 
			How you manage that can be key to your success as an investor. 
			 
			Understanding how cortisol can affect investors and the market as a 
			whole can be key to figuring out what happens next. 
			 
			A March study by nine British and Australian academics published in 
			the September edition of the Proceedings of the National Academy of 
			Sciences of the United States of America found that prolonged 
			exposure to cortisol can increase risk aversion. 
			 
			In contrast, a one-off acute increase in cortisol didn’t have much 
			impact on attitudes toward risk. 
			 
			In other words, hit one bump in the road and you will tend to 
			maintain speed; hit a bunch of bumps and you tend to slow down. 
			  
			  
			 
			“We have found that an acute elevation of cortisol has no 
			significant effect on financial risk taking whereas a sustained 
			elevation leads to greater risk aversion, with study participants 
			preferring lower expected return and lower-variance bets,” the 
			authors write. 
			 
			Much of this will be intuitive to close observers of financial 
			markets. During bear markets, when future returns are in theory 
			increasing, investors are less and less willing to take on risk. 
			During bull markets, the higher the prices, the more willing to take 
			risks investors seem to be. 
			 
			Cortisol is known to increase when people are put in new, uncertain 
			conditions or those they clearly cannot control. 
			 
			An earlier study by the group, of London-based financial traders, 
			found that as volatility increased over an eight-day period the mean 
			cortisol level of the subject shot up by 68 percent. 
			 
			So if volatility makes cortisol rise what happens to risk appetite 
			when it does? 
			 
			This study dosed volunteers with varying amounts of cortisol or 
			placebos and then had them play computer games to gauge risk 
			appetite. 
			 
			“Our findings point to an alternative model of risk taking. In it 
			risk preferences are not stable; rather, they are highly dynamic. 
			Such a model might help explain why the risk premium on equities 
			rises and falls with volatility, and why the appetite for risk among 
			the financial community seems to expand during a rising market, and 
			contract during a declining one,” the authors write. 
			 
			MASTERING YOURSELF, OBSERVING OTHERS 
			 
			This rather implies that investors, who as a species tend to buy and 
			sell at more or less the wrong time, need to accept that they will 
			have these feelings and develop strategies to make sure they are not 
			overly influenced by them. 
			 
			One way is simple awareness, another is by delegating investment 
			decisions to third parties, preferably institutions with a better 
			chance of operating within frameworks that discourage chemically 
			driven buying and selling. 
			
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			The study says very little about bull markets and how to avoid the 
			possibly chemically generated mistakes they engender. 
			From a more macro point of view this is an obvious, though again not 
			counter-intuitive, lesson for policy makers. Global central bankers 
			seem to have learned well the lesson that acute and long financial 
			events require shock therapy to avert panic selling. What policy 
			makers seem less good at is returning to neutral. 
			 
			As for the current bout of market volatility, it is uncertain if it 
			has gone on long enough to make a lasting change in investors' risk 
			appetites. In China surely, in the U.S. perhaps. 
			 
			“One-off stress events won’t drive dynamic risk aversion. We need a 
			sustained period of stress and chaos to change hearts and minds,” 
			Wesley R. Grey, chief investment officer of asset allocation and 
			investment firm Alpha Architect wrote in a note to clients. 
			“The recent turmoil in August, and now into September, may not be 
			enough sustained stress to change minds, but if the drama continues 
			... watch out!” 
			 
			It really is genuinely difficult to know what exactly the chemical 
			mindset of the market is right now. On the one hand clearly we’ve 
			had a decent period of higher volatility. But this is after an 
			extended period of very low volatility, almost certainly due to 
			monetary policy. 
			 
			It would be interesting to see what happens to cortisol levels 
			around the possible interest rate rise by the Federal Reserve next 
			week. 
			 
			At this point a jolt of risk aversion from the Fed may have a big 
			impact. 
			  
			
			  
			 
			 
			(At the time of publication James Saft did not own any direct 
			investments in securities mentioned in this article. He may bean 
			owner indirectly as an investor in a fund. You can email him at 
			jamessaft@jamessaft.com and find more columns at http://blogs.reuters.com/james-saft) 
			 
			(Editing by James Dalgleish) 
			(James Saft is a Reuters columnist. The opinions expressed are his 
			own) 
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