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			 In May, Prince Ali politely -- some might say meekly -- conceded 
			after winning 73 of the 209 votes available in the first round, 
			allowing Blatter to secure a fifth term. 
			 
			It was a thoughtful gesture from the 39-year-old Jordanian, saving 
			his allies from the very public act of defying Blatter for the 
			second time in a day at the ballot box. 
			 
			That election was simply about whether FIFA’s congress was ready to 
			ditch Blatter -- something that never looked likely. 
			 
			This time there will be very a different question facing delegates 
			-- who do they want to lead the reforms of FIFA and re-shape the 
			organization as it looks to leave its corruption crises behind? 
			 
			As it stands, if Ali is to win, he has to persuade FIFA’s voters 
			that not only is he a credible figure but he has to turn them away 
			from current front-runner Platini, the UEFA president. 
			 
			It is a task that looks extremely difficult for the Jordanian. The 
			bulk of his 73 votes in May came from Europe, but with Platini 
			standing, that electoral constituency has slipped away from him. 
			  
			“I was not brought up to walk away in the face of a tough fight. Nor 
			have I been brought up to walk away from what I believe in or take 
			the easy way out,” Ali said as he announced his candidature on 
			Wednesday. 
			 
			It was a speech that, tellingly, was liberally laced with tough talk 
			-- in what was a clear effort to send the message that no punches 
			will be pulled in the fight with Platini. 
			 
			“I had the courage to fight for change when others were afraid….they 
			didn’t have the guts to run, but I did,” said Ali, when referring to 
			May’s vote, one of several not so disguised digs at Platini. 
			 
			“We all face daily burdens. We must all overcome difficult 
			challenges. Be it the fight to feed our families or the fight to 
			stand up for what we believe in,” he added. 
			 
			SPECIAL FORCES 
			 
			A wrestler in his youth, Ali spent part of his education at the 
			Royal Military Academy at Sandhurst in the United Kingdom and served 
			in the Jordanian special forces where he practiced free-fall 
			parachute. 
			 
			But what is firing him up for battle in this campaign is clearly a 
			sense of having been betrayed by Platini. 
			 
			During an interview at the Soccerex global convention in Manchester 
			on Monday, Ali was careful not to make any personal attacks on 
			Platini, focusing instead on labeling him a “protege” of Blatter. 
			 
			When launching his campaign speech, however, he made it clear that 
			he feels he was manipulated by Platini. 
			 
			
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			“I conceded that election not because I was not the best candidate, 
			but because others were using me to make room for themselves," 
			Prince Ali said. 
			 
			"Ever since President Blatter promised his resignation just a few 
			days later, they have been scrambling to secure the job for 
			themselves,” he added. 
			 
			“I will not be a pawn for others. I cannot leave the field that I 
			have cleared, only to allow a flawed system to continue. 
			 
			“I am my own man, with my own beliefs. They are beliefs formed from 
			my own experiences. I am free of influence and free of 
			manipulation." 
			 
			It was impressive rhetoric which at the very least raised the 
			prospect of a genuine battle for votes in FIFA -- as opposed to the 
			previous electoral practices which relied on deal-making behind 
			closed doors, rather than public debate. 
			 
			But with the leaders of his own Asian Football Confederation having 
			thrown their weight behind the former France international, the odds 
			are certainly stacked against the Jordanian. 
			 
			He needs to persuade national associations in Asia to ignore their 
			leader’s wishes and to get the former Blatter loyalists in Africa 
			and the Caribbean to back a man who a few months ago was standing 
			against their candidate. 
			 
			Ali may have been the stalking horse, used to challenge and 
			ultimately weaken Blatter’s power-base. 
			 
			But now he needs to prove that he is the thoroughbred that can take 
			FIFA over the many hurdles that it faces. 
			 
			(Editing by Ed Osmond) 
			
			[© 2015 Thomson Reuters. All rights 
			reserved.] 
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