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The
new service, called "100 percent in-view impressions", will
include text, photo, link and video ads, the company said in a
blog post on Thursday. (http://on.fb.me/1Kj5JWl)
Facebook also said it was partnering with Moat, an ad analytics
company, which would verify video ad metrics on Facebook.com to
give advertisers details on the performance of their video
campaigns.
The company said Moat would later extend its services to all
other ads on news feed, including the service launched today,
and also to ads on Facebook's photo-sharing app, Instagram.
Last week, Instagram opened its platform to most advertisers
across the globe to make more money and compete with popular
rivals such as Snapchat.
In July, Facebook reported better-than-expected second-quarter
revenue but profit fell 9 percent as the social media company
sharply increased spending to boost mobile revenue and future
growth.
Facebook, which bought Instagram in 2012 for $1 billion,
dominates mobile advertising, with more than 75 percent of its
$3.8 billion ad revenue coming from phones.
(Reporting by Lehar Maan in Bengaluru; Editing by Anil D'Silva)
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