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Sprint said on Thursday customers can get a 16 GB iPhone 6s for
$1 per month and an iPhone 6s Plus for $5 a month, when trading
in an iPhone 6.
"(The iPhone launch) is the day a lot of consumers choose who's
going to be their carrier ... we wanted to make sure we have the
best iPhone offer," Sprint's Chief Executive Officer Marcelo
Claure said in an interview.
Pre-orders of the new device were "healthy," he added without
providing details.
Competition in the U.S. wireless industry has been heating up
and the launch of the newest iPhones offers a chance for
carriers to lure customers away from competitors.
In a race for subscribers, Sprint, which posted 57.7 million
customers at the end of the last quarter ended June 30, slipped
to fourth place among U.S. wireless carriers, falling behind
T-Mobile US Inc, which reported 58.9 million customers for the
same period.
Rival T-Mobile is offering the 16 GB iPhone 6s for $5 per month
in exchange for an iPhone 6, 6 Plus or Samsung Electronics Co
Ltd's Galaxy Note 5 and Galaxy S6 versions.
Apple said it was offering its own financing scheme for an
unlocked iPhone, which gives a customer the liberty to switch
between carriers, rather than be tied down by a contract with
one carrier.
(The story was refiled to correct paragraph 3 to choose instead
of chose and Sprint's instead of Sprint)
(Reporting by Anya George Tharakan in Bengaluru and Malathi
Nayak in New York; Editing by Saumyadeb Chakrabarty and
Marguerita Choy)
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