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Gaga was chosen because she has been "a key influential
figure who drove the conversation" this year, said Janice Min,
who oversees Billboard as co-president of parent company
Guggenheim Media's Entertainment Group, in a statement on
Tuesday.
"There is no woman dominating popular culture tastes and its
evolution as much as she is today," said Min.
The "Born This Way" singer won roaring applause and social media
acclaim for belting "Sound of Music" tunes at the Oscars
ceremony in February.
She played 36 shows on an international tour with crooner Tony
Bennett, and this month she released the song and video "Til It
Happens to You," which will be featured in a documentary about
sexual assault at college campuses.
Next week she will hit television screens in a leading role on
FX's "American Horror Story."Gaga, 29, will be presented with
the honor at a Billboard ceremony in New York in December that
will be shown live on national television for the first time.
Last year's honoree was Taylor Swift.
(Reporting By Daina Beth Solomon, editing by Jill Serjeant and
Stephen R. Trousdale)
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