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Twitter Inc, whose shares were up about 4 percent premarket
trading, outbid a number of companies, including Verizon
Communications Inc, Yahoo Inc and Amazon.com Inc to win the
deal, Bloomberg reported.
Facebook Inc dropped out of the bidding last week, according to
the report. (http://bloom.bg/25Iu4lC)
The NFL signed a multiyear partnership with Twitter last year to
deliver video and other content to fans on a daily basis.
That partnership, which expanded the NFL's existing partnership
with Twitter, included in-game highlights from pre-season
through Super Bowl 50.
Anthony Noto, Twitter's current chief financial officer, also
held the same position at the NFL between 2008 and 2010.
The companies and the NFL did not immediately respond to a
request for comment on the Bloomberg report.
The NFL said in February it would split the broadcast rights for
its Thursday night games between CBS Corp and NBC, unit of
Comcast Corp.
At the time, the NFL said it was in "active discussions" with
potential partners for streaming rights.
The NFL will get a total of about $450 million from CBS and NBC
for the rights to broadcast 10 games in 2016 and 2017, the Wall
Street Journal had reported.
Up to Monday's close of $17.09, Twitter's shares had fallen 26
percent this year. Twitter's shares hit an all-time low in
February after the company said its user growth stalled for the
first time since it went public in 2013.
(Reporting by Narottam Medhora in Bengaluru; Editing by Shounak
Dasgupta and Ted Kerr)
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