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The smallest U.S.
state will also recoup $120,000 it spent on the development of
the video, which was released this week and was quickly mocked
on line for a brief clip showing a skateboarder outside
Reykjavik's iconic Harpa concert hall.
"It's unacceptable how many mistakes were made in this roll-out
and we need to hold people accountable, because Rhode Islanders
deserve better, taxpayers deserve better," Raimondo told
reporters late Friday.
Raimondo earlier in the week had played down the significance of
the mistakes in the campaign, but reversed course after state
residents lambasted the ad, and its slogan "cooler and warmer",
on Twitter and in local media.
Betsy Wall has resigned as marketing director of the Rhode
Island Commerce Corp, which developed the campaign, Raimondo
said. Wall could not be reached for immediate comment.
Raimondo said the state would seek out more public feedback
before moving ahead with the promotional campaign.
"'Cooler and warmer' is not a tag line that Rhode Islanders
like," she said. "That much is clear."
(Reporting by Scott Malone; editing by John Stonestreet)
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