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The
InMotion venture will begin testing products including
car-sharing in North America, Europe and Asia from next month
before broader testing by the public.
Automakers are trying to appeal to younger consumers in major
global cities who are less likely to buy a car and have been
attracted by new services such as car club Zipcar and
ride-service Uber [UBER.UL].
Britain-based JLR, owned by India's Tata Motors, hopes the
wholly-owned subsidiary will draw in new customers.
"With the development of new apps and on-demand services,
InMotion provides us with an opportunity to provide engaging and
invaluable experiences to both new and existing customers
globally," Group Strategy Director Adrian Hallmark said.
A number of automakers have sought to tap into demand for
short-term car use including BMW, which operates its DriveNow
car club in a number of cities, and Toyota which has a scheme
renting cars from dealerships.
(Reporting by Costas Pitas; Editing by Mark Potter)
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