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				Shares of the world's largest beverage maker fell 1.7 percent to 
				$45.80 in premarket trading on Wednesday.
 Coke and smaller rival PepsiCo Inc <PEP.N> have been hurt as 
				consumers increasingly turn health-conscious, cutting back on 
				fizzy drinks and opting for teas, fruit juices and smoothies.
 
 The rise in the dollar has also hit the companies, which have a 
				sizeable presence in markets outside the United States, 
				including China and Brazil.
 
 The average value of the dollar rose 2.6 percent in the first 
				quarter from a year earlier. The U.S. currency had risen 18 
				percent in the first three months of 2015.
 
 This week, PepsiCo also reported a drop in quarterly sales, but 
				strong demand for its snacks in North America helped the company 
				post a better-than-expected profit.
 
 Coke's sales in Europe, its third biggest market, declined 1 
				percent in the quarter ended April 1, while a strong dollar and 
				weak demand in Brazil pulled down Latin America sales by 12.2 
				percent.
 
 The net income attributable to the company's shareholders fell 
				4.5 percent to $1.48 billion, or 34 cents per share.
 
 Excluding items, Coke earned 45 cents per share, beating the 
				average analyst estimate by a cent, according to Thomson Reuters 
				I/B/E/S.
 
 Coke, which has a target of $3 billion annual cost savings by 
				2019, said selling, general and administrative expenses declined 
				nearly 8 percent.
 
 Net operating revenue fell 4 percent to $10.28 billion.
 
 However, total organic revenue, which excludes the impact of 
				acquisitions, divestitures and currency movements, rose 2 
				percent.
 
 Coke maintained its 2016 forecast of 4-5 percent growth in 
				organic revenue and 4-6 percent growth in earnings per share on 
				a constant-currency basis.
 
 (Reporting by Yashaswini Swamynathan in Bengaluru; Editing by 
				Kirti Pandey)
 
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