Viacom profit beats, but
U.S. ad sales lag
Send a link to a friend
[April 28, 2016]
By Jessica Toonkel and Sai Sachin R
(Reuters) - Viacom Inc reported a
higher-than-expected quarterly profit on Thursday as revenue from its
film unit topped estimates, helped by the success of "The Big Short"
movie, but a drop in domestic ad revenue was more dramatic than Wall
Street expected.
|
The owner of such networks as Comedy Central, MTV and Nickelodeon
said domestic ad revenue dropped 5 percent in the second quarter
ended March 31, more than the 3 percent that analysts expected. This
was the seventh straight quarter of declines.
Viacom also said affiliate fee revenue fell 2 percent.
"It's hard to convey optimism about Viacom when the numbers aren't
showing improvement," said Pivotal Research analyst Brian Wieser.
"Investors are not likely to get confidence back anytime soon."
Viacom, like its peers, has struggled with ratings for its
television networks as younger viewers, a key demographic for
networks such as MTV, increasingly view content online or on
smartphones.

This has led to an increasing number of consumers cancelling their
cable subscriptions. This trend, dubbed "cord cutting," threatens
the revenue streams of media companies.
Viacom's shares have lost more than half their value since hitting a
record high in July 2014.
Results from the filmed entertainment unit, which houses the
Paramount movie studio, helped offset the lower domestic advertising
sales.
Filmed entertainment revenue fell 1 percent to $655 million, but
this was well above the analysts' average estimate of $593 million,
according to research firm FactSet StreetAccount.
Paramount, in which Viacom Chief Executive Officer Philippe Dauman
plans to sell a minority stake, also benefited from the Will
Ferrell-Mark Wahlberg comedy "Daddy's Home," which was released late
last year.
[to top of second column] |

Viacom's media networks business, which also includes VH1 and Comedy
Central, reported a 2.9 percent decline in revenue to $2.38 billion
for the quarter.
Total revenue fell 2.5 percent to $3 billion. Analysts on average
had expected $2.98 billion, according to Thomson Reuters I/B/E/S.
Net earnings attributable to Viacom were $303 million, or 76 per
share, compared with a year-earlier loss of $53 million, or 13 cents
per share.
Analysts had forecast a profit of 74 cents a share.
(Reporting by Sai Sachin R in Bengaluru; Editing by Shounak Dasgupta
and Lisa Von Ahn)
[© 2016 Thomson Reuters. All rights
reserved.] Copyright 2016 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
 |