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 The film marked the actor's return to the action franchise
after a nine-year hiatus, during which he repeatedly hinted that
he might be done with his most popular role. He and director
Paul Greengrass argued that 2007's "The Bourne Ultimatum" had
brought the character full circle by filling in him on the
shadowy bureaucratic maneuvers that transformed him into a
killing machine. What was left?
Be it creative spark or big paydays, the pair were somehow lured
back to the series. That's good news for Universal, which ran
the risk of losing a Tiffany franchise without Damon's
involvement. In the interim, the studio had made an
ill-conceived attempt at cinematic universe building with "The
Bourne Legacy," introducing Jeremy Renner as another amnesic
ass-kicker dubbed Aaron Cross. The crowds didn't exactly flock
to see this sub-Bourne, and the film grossed about $150 million
less than "The Bourne Ultimatum" globally.
As a sign of Damon's appeal, audience surveys reveal that the
actor's presence above-the-title was the second most frequently
cited reason that people turned up for "Jason Bourne."
"It's no secret that people were anticipating a reunion of
[Damon and Greengrass]," said Nick Carpou, Universal's domestic
distribution chief, adding "Putting the team back together made
smart business sense."
"Jason Bourne" marks the series' second highest opening, behind
"The Bourne Ultimatum's" $69.3 million debut. When adjusted for
inflation, however, it trails all but "The Bourne Legacy's"
opening weekends. Universal spent $120 million to make the
latest installment and released it in 4,026 theaters.
"It proves that this is a franchise that's still viable and that
it can continue if they want to keep making them," said Paul
Dergarabedian, senior media analyst at ComScore. "'Jason Bourne'
is the perfect title for this film, because that's who everyone
wanted to see return."
Aaron Cross...not so much.
Even with Bourne's resurgence commanding most of the attention,
the weekend's other major new wide release managed to score a
respectable debut. STX Entertainment's "Bad Moms" opened to a
healthy $23.4 million and a third place finish. That's a strong
return on the film's $20 million production budget. It also
gives STX Entertainment a much needed win after its other summer
release, the Civil War drama "Free State of Jones" collapsed at
multiplexes.
"Bad Moms" originally was set up at Paramount Pictures and was
intended to star Leslie Mann with the actress' husband and
frequent collaborator Judd Apatow producing. But Mann dropped
out, as did Apatow, and the project migrated to STX. It stars
Mila Kunis, Kristen Bell, and Kathryn Hahn as women who reject
the pressure to be perfect parents, and instead indulge in hard
partying and a more relaxed, Chablis-fueled approach to
child-rearing.
"It is a terrific movie that has a lot of heart and a lot of
laughs and it plays great across the board," said Kevin Grayson,
STX's domestic distribution chief.
Grayson believes the film will continue to draw crowds in the
coming weeks, because there are no other raunchy comedies with
female leads on deck. That could help the picture withstand
"Suicide Squad's" opening next weekend. The comic book movie is
tracking to open to as much as $125 million, establishing a new
record for an August launch.
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STX is the brainchild of Robert Simonds, the producer of "Cheaper by
the Dozen" and "The Pink Panther" films. Armed with backing from the
likes of TPG, Hony Capital and Huayi Brothers, the studio has
ambitions to spend as much as $1.1 billion annually on producing,
marketing and self-distributing its films by 2017. So far, its early
efforts have been mixed. It scored with low-budget horror films such
as "The Gift" and "The Boy," but lost money on the thriller "The
Secret in Their Eyes" and the point-of-view action film "Hardcore
Henry."
Among newcomers, Lionsgate fielded "Nerve," a $20 million thriller
about a digital truth or dare-style game that takes a deadly turn.
The film stars Dave Franco and Emma Roberts. It opened Wednesday in
order to get a jumpstart on the competition, earning $15 million
over its first five days and $9 million over the weekend.
"We felt the best approach was to let the movie do the heavy lifting
and let word of mouth carry it," said David Spitz, co-president of
domestic theatrical distribution at Lionsgate. "If you read all the
comments whether it's on Instagram or Facebook or Twitter, the
response is amazing. The audience loves the film. "
In holdover news, Paramount's "Star Trek Beyond" slipped roughly 60%
in its second weekend to gross $24 million and nab second place.
That brings the sci-fi sequel's domestic haul to $105.7 million.
With a hefty $185 million budget, the film needs to resonate
overseas if it wants to make a profit, because, as it stands, that
kind of a result doesn't justify sequels or guarantee profits.
Illumination and Universal's "The Secret Life of Pets" continues to
be one of the biggest hits of the summer. The animated offering took
fourth place with $18.2 million. The look at what pets do when their
owners are at work has earned $296.2 million and seems destined to
inspire more installments in the furry friend saga. After shattering
records in 2015, Universal got off to a more modest start this year,
with films like "The Huntsman: Winter's War" and "Warcraft" failing
to catch fire. However, the studio has bounced back in recent weeks,
revived by the success of "The Secret Life of Pets" and "Jason
Bourne."
"Lights Out," a horror film from New Line, rounded out the top five,
picking up $10.8 million to bring its total to $42.8 million after
two weeks.
On the art house front, Summit and Roadside Attractions opened
"Indignation to $89,072, for a $22,268 per-screen average. The drama
about a precocious college student who clashes with the conservative
head of his college marks the directorial debut of former Focus
chief James Schamus.
This summer has been a mixed bag from a box office perspective. The
industry has been in a funk as high-profile films such as "Alice
Through the Looking Glass," "The Legend of Tarzan," and "The BFG"
have flopped. However, this weekend's receipts are an improvement on
the year ago period when "Mission: Impossible - Rogue Nation" led
the box office. Sales are up roughly 30% thanks to the one-two punch
of "Jason Bourne" and "Bad Moms."
"We're starting to chip away at the summer deficit," said
Dergarabedian. "Maybe with 'Suicide Squad' opening, we'll see the
end to all this volatility."
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