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Twitter went wild after the album's release late Thursday,
with users tweeting about the New Orleans native roughly 100
times per minute, according to social media analytics firm
Zoomph.
Ocean, 28, previously promised that the long-awaited album would
drop in July 2015 under the name of "Boys Don't Cry" in a Tumblr
post in April 2015. Earlier this month, the New York Times said
the album would be released on August 5.
A tweet from the official account of Apple Music (@AppleMusic)
announcing the debut of Ocean's work on Thursday, received more
than 21,000 likes and more than 22,000 retweets.
Ocean's first album, titled "Channel Orange," earned him two
Grammy awards.
Ocean, whose work fuses hip hop, soul and R&B with social
commentary, is regarded as having redefined contemporary R&B.
Prior to his debut album's release in 2012, Ocean publicly
revealed his first love was a man, an unheard of move at the
time for a hip-hop artist.
The 45-minute "Endless" album, available for streaming on his
site and on Apple Music , features 12 new songs and interludes
over black-and-white video footage of Ocean building a staircase
in what appears to be a warehouse.
(Reporting by Melissa Fares in New York; Editing by Cynthia
Osterman)
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