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 Metro-Goldwyn-Mayer and Paramount co-produced the remake of
Lew Wallace's novel "Ben-Hur: A Tale of the Christ"; the book
was the basis for the 1959 blockbuster that followed Charlton
Heston into the arena. Here Jack Huston took the reins as a
Jewish prince who must exact his revenge after his adopted
brother (Toby Kebbell) betrays him.
"This is the bomb of the summer," said Jeff Bock, a box office
analyst with Exhibitor Relations. "They went big and they went
home."
Although MGM put up roughly 80% of the budget for the film, its
failure will be felt at Paramount. The studio has had a bad
streak at the box office of late, fielding duds such as "Teenage
Mutant Ninja Turtles: Out of the Shadows" and "Zoolander 2."
That's not the only source of strife. Its parent company,
Viacom, has been engulfed in an epic corporate struggle pitting
CEO Philippe Dauman over the Redstone family, the media
conglomerate's controlling stakeholders. That issue, at least,
is moving towards a resolution, as Viacom announced this weekend
that Dauman was stepping down from atop the company and will be
replaced on an interim basis by COO Thomas Dooley.
"Ben-Hur's" backers aggressively courted the Christian
community, doing outreach to pastors and holding taste-maker
screenings for religious leaders. The studios also hoped that
producers Mark Burnett and Roma Downey, who earned devout points
with "Son of God" and the mini-series "The Bible," would help
them turn out values audiences. Instead, "Ben-Hur" trailed the
$47 million debut of "Noah" and the $24 million launch of
"Exodus: Gods and Kings," two recent Biblical epics that lacked
a heavenly touch.
"Ben-Hur" drew a crowd that was 51% female and 94% over the age
of 25. It also did well in the South and Southwest, areas that
are more religious, but did not do as well in more secular
regions of the country such as the Northeast and the West Coast.
The film, it seems, could not expand beyond its core Christian
audience. Paramount Vice-Chairman Rob Moore noted that "Ben-Hur"
is the latest in a string of remakes and sequels such as
"Independence Day: Resurgence" and "Ghostbusters" to have failed
to draw crowds.
"It goes to a general trend," he said. "Audiences are saying,
'remakes or sequels have got to be great or original if you want
us to show up.'"
The film could get a lift from overseas' crowds. "Ben-Hur"
picked up $10.7 million in roughly a third of the global
markets. Sources believe it could ultimately gross $100 million
in foreign territories, which wouldn't be enough to make its
investors whole, but should stop some of the bleeding.
With "Ben-Hur" faltering, "Suicide Squad" managed to snag first
place for the third consecutive weekend. The story of a band of
super villains netted $20.7 million, pushing the Warner Bros.
release's domestic total to $262.3 million. Not adjusted for
inflation, the film is the second-highest grossing stateside
release of Will Smith's career, behind "Independence Day's"
$306.2 million haul.
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"We're in great shape," said Jeff Goldstein, Warner Bros.
distribution executive vice president. "We're well on our way to
$300 million domestically."
The weekend also marked the launch of "War Dogs," an off-beat comedy
about weapons dealers, picked up a modest $14.3 million for a
fourth-place finish. Warner Bros. backed the project, partly as a
show of appreciation for all the money director Todd Phillips minted
from "The Hangover" trilogy. It cost north of $45 million to
produce, and teams Jonah Hill with Miles Teller. The duo was was
tapped to star in roles originally intended for Shia LaBeouf and
Jesse Eisenberg. Ticket buyers were 56% male and 51% under the age
of 35.
"We're proud of Todd Phillips," said Goldstein. "He made a fun,
smart movie that will leg out over the next few weeks."
With "Ben-Hur" making a bid for religious crowds and "War Dogs"
trying to grab adults, Focus Features went after family audiences.
The indie label debuted "Kubo and the Two Strings," an animated
story about a boy and a monkey who try to find a magical suit of
armor in Ancient Japan. It's the latest offering from Laika, the
makers of "ParaNorman" and "The Boxtrolls." The film cost between
$55 million to $60 million, and brought in $12.6 million in its
first weekend for a fourth place finish. That's on the lighter end
of openings for the studio, but the film could be helped by its
strong reviews.
"[Laika CEO] Travis Knight and his team crafted an extraordinary
film and it's rightly deserving of the tremendous reviews," said Jim
Orr, distribution chief at Focus Features.
In its second weekend, Sony's "Sausage Party" held strong, taking in
$15.3 million, a drop of 55% from its debut. That was good enough
for runner-up status on the box office charts and pushes the
foul-mouthed animated comedy's domestic haul to $65.3 million.
Disney's "Pete's Dragon" is currently neck-in-neck with "Ben-Hur"
for fifth place. The remake of the 1977 children's film earned $11.3
million, bringing its stateside total to $42.9 million after two
weeks of release.
The continued success of "Suicide Squad" and "Sausage Party" lifted
overall receipts nearly 25% from the same weekend last year -- a
period that saw the release of "Sinister 2" and "Hitman: Agent 47."
Critics have slammed this year's crop of blockbusters as dull and
unimaginative, but ticket sales are closing in on last summer's
results and August receipts should set a record.
"This has been a monumental August," said Paul Dergarabedian, senior
media analyst with ComScore. "Normally, summers end with whimper and
not a bang."
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