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The move to create two departments - BuzzFeed News and
BuzzFeed Entertainment Group - comes at a time when online media
companies are grappling with the balance between covering news
and politics, and lighter fare like social media, entertainment
and lifestyle.
BuzzFeed will integrate some existing groups like the health
team and video news into BuzzFeed News, which will be run by Ben
Smith, editor in chief of BuzzFeed.
"In this new structure, video won't be the job of just one
department. Having a single video department in 2016 makes about
as much sense as having a mobile department," Peretti said in
the memo, a copy of which was made available to Reuters.
BuzzFeed Entertainment Group will now become the umbrella for
all entertainment news and will be headed by the president of
BuzzFeed Motion Pictures, Ze Frank, who will assume the role of
president of BuzzFeed Entertainment.
"Instead of organizing around a format or technology, we will
organize our work to take full advantage of many formats and
technologies," Peretti said.
The company is best known for online list-based articles and
quizzes and is trying to better attract more young
internet-focused audiences who have different consumption
patterns from their parents.
(Reporting by Shivam Srivastava in Bengaluru; Editing by
Gopakumar Warrier)
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