Kent, 64, will continue as chairman, the company said.
Quincey, 51, joined Coca-Cola in 1996 and became chief operating
officer in August 2015.
His appointment as CEO was given a vote of confidence by Warren
Buffett, CEO of Berkshire Hathaway Inc <BRKa.N>, which is Coca
Cola's largest shareholder.
"I know James and like him, and believe the company has made a
smart investment in its future with his selection," Buffett said
in a statement.
The move comes at a time when Coca-Cola is building its
non-carbonated drinks portfolio, cutting costs by selling its
bottling operations and stepping up efforts to reduce sugar in
its beverages to counter slowing sales.
Coca-Cola still gets about 70 percent of its volume sales from
fizzy drinks.
The company's shares were up 1.4 percent at $41.55 in premarket
trading.
(Reporting by Sruthi Ramakrishnan in Bengaluru; Editing by Savio
D'Souza)
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