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			 The forthcoming guidelines from the American Diabetes Association 
			and the American Association of Clinical Endocrinologists follow 
			last Friday's decision by U.S. regulators to expand the health 
			benefits Lilly can claim for Jardiance to include preventing fatal 
			heart attacks and strokes in type 2 diabetes patients. 
 The decision by the Food and Drug Administration on the once-daily 
			pill that costs about $400 a month pushed Indianapolis-based Lilly's 
			shares up 3 percent.
 
 Ashtyn Evans, analyst with the Edward Jones investment company, 
			expects annual Jardiance sales to approach $4 billion by the early 
			2020s, up from $200 million now, split with privately held German 
			partner Boehringer Ingelheim.
 
 Evans predicted that doctors would now favor Jardiance for new 
			patients over other similar drugs called SGLT-2 inhibitors, 
			including Johnson & Johnson's Invokana and AstraZeneca's Farxiga, 
			until they complete their own heart-protection studies in the next 
			two years.
 
			
			 
			The American Diabetes Association is expected to issue its annual 
			guidelines next Thursday, association spokeswoman Michelle Kirkwood 
			said.
 The endocrinologists' association in January will issue its updated 
			guidelines mentioning Jardiance's cardiovascular effect, said Dr. 
			Alan Garber, a professor of medicine at Baylor College of Medicine 
			and a past president of the group.
 
 Some 29 million Americans have diabetes. Type 2, closely linked to 
			obesity, accounts for more than 90 percent of diabetes cases.
 
 Jardiance was approved by regulators two years ago. The 
			heart-protective data was released later.
 
 Metformin, a generic drug that costs about $50 a year, is expected 
			to remain the first treatment option for people with type 2 
			diabetes, but the guidelines are likely to make Jardiance a 
			preferred secondary option, according to doctors and analysts.
 
 With the FDA's Dec. 2 decision and the new guidelines, the treatment 
			could become far more prescribed by primary care doctors, which 
			would enable Lilly to access many more patients, Morningstar analyst 
			Damien Conover said.
 
			
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			Typically, Jardiance is prescribed by specialists when blood sugar 
			is not controlled by metformin alone.
 "When you think of the overall patient population, getting it into 
			the primary care users, that's going to be important," Conover said.
 
 Insurers should be willing to pay for the drug now, Baylor's Garber 
			said.
 
 Insurer Anthem Inc said Jardiance is among the medium-cost drugs on 
			its list of covered treatments as of April, reflecting the 
			cardiovascular benefit. Express Scripts, the largest U.S. pharmacy 
			benefit manager, said the drug is on its national list of preferred 
			drugs.
 
 (This version of the story corrects first paragraph to say 
			"guidelines that are expected to reflect" instead of "guidelines 
			reflecting"; and sixth paragraph to delete reference to "Jardiance 
			and similar medicines" as being part of the guidelines.)
 
 (Reporting by Ransdell Pierson, Bill Berkrot and Caroline Humer; 
			Editing by Will Dunham)
 
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