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In addition, NASCAR also unveiled the mark and name for its
premier series, which will become the Monster Energy NASCAR Cup
Series beginning in 2017.
The new brand identity -- which replaces the familiar bar mark
that had been in place since 1976 -- uses the colors and feel of
past marks, while modernizing it to fit with the new era the
sanctioning body enters in 2017.
NASCAR began the process of designing a new mark early in 2016.
It becomes the fifth mark in NASCAR history.
"Our new NASCAR mark is modern, timeless, and embraces the
heritage of our sport," said Jill Gregory, NASCAR senior vice
president and chief marketing officer. "It was important for us
to recognize our history and implement a piece of each previous
mark in the new design. Our goal was to evolve the sport's
visual identity to make it concise, relevant and functional,
while respecting and maintaining the unique qualities of the
original mark."
The new mark incorporates pieces of each of NASCAR's previous
marks, including the red, yellow and blue coloring from the
first three marks, respectively, and the "racing bars" that
accompany the acronym "NASCAR" from the prior iteration.
Monday's announcement also ended the wait for the highly
anticipated name of NASCAR's premier series. NASCAR and Monster
Energy announced a multi-year partnership on Dec. 1 in Las
Vegas, one that made Monster Energy the entitlement sponsor of
NASCAR's top series, the title sponsor of the NASCAR All-Star
Race and the Official Energy Drink of NASCAR.
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