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The NFL also said that it was in "active discussions" with
potential partners for streaming rights for the games, but it
did not name any specific company.
The NFL will get about $450 million in total rights fees from
CBS and NBC for broadcasting 10 games, higher than the $300
million CBS paid for eight games this season, the Wall Street
Journal reported on Monday, citing people familiar with the
matter.
Based on the report, the new rights fees works out to $45
million per game compared with $37.50 million earlier.
The rise in content costs comes at a time when TV networks are
struggling with falling advertising sales.
NFL, CBS and Comcast Corp's NBC did not immediately respond to
requests for comment on the Journal report.
The NFL said NBC and CBS would broadcast five games each in 2016
and 2017 and "contribute to the production of Thursday Night
Football exclusively on NFL Network."
Reuters reported last month that the League planned to
live-stream all three games scheduled to be played in London
next season, with Apple Inc and Alphabet Inc as the tech
companies in the running for streaming rights.
In October, Yahoo became the NFL's first over-the-top streaming
partner, when the Internet company broadcast a game between the
Buffalo Bills and Jacksonville Jaguars. That game got 33.6
million views.
(Reporting by Sai Sachin R in Bengaluru; Editing by Kirti
Pandey)
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