Estee
Lauder raises 2016 sales forecast as makeup sales shine
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[February 05, 2016]
(Reuters) - Estee Lauder Cos Inc
reported better-than-expected quarterly sales and profit and raised the
low end of its 2016 sales forecast, helped by strong demand for makeup
brands such as Smashbox and Tom Ford.
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The company forecast sales to grow 9-10 percent on a constant
currency basis for the year ending June 30. It had earlier expected
sales to grow 8-10 percent.
Estee Lauder has been focusing on catering to younger customers by
offering brands such as Jo Malone and Bobbi Brown, as "heritage"
brands Estee Lauder and Clinique lose some shine in North America,
its biggest market.
The company has also increased its efforts on marketing make-up,
especially through social media.
Sales in the makeup division, the company's biggest business by
revenue, rose 6.4 percent to $1.25 billion in the second quarter,
from a year earlier, boosted by demand for lipsticks and
foundations.
Online business sales grew in "strong double-digits" percentage rate
in the quarter ended Dec. 31 in North America.
Net income attributable to the company rose 2.4 percent to $446.2
million, or $1.19 per share.
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Revenue rose 2.6 percent to $3.12 billion, surpassing the average
analyst estimate of $3.08 billion, according to Thomson Reuters
I/B/E/S.
Excluding items, Estee Lauder earned $1.22 per share, above
estimates of $1.11.
(Reporting by Yashaswini Swamynathan in Bengaluru; Editing by Maju
Samuel)
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