West, his reality star wife Kim Kardashian and her family,
including former NBA basketball player Lamar Odom, entered the
Manhattan venue to cheers from the audience.
It is the first time Odom, the estranged husband of Khloe
Kardashian, has been seen in public since he fell into a coma
after using cocaine at a brothel last October and was
hospitalized.
The was streamed for free online via subscription music
streaming service Tidal, garnering around 20 million viewers
according to the platform. Tidal, which touts hi-fidelity
streaming, is co-owned by a group of music's top artists
including West, Jay Z, Rihanna and Beyonce.
As West played new tracks for his upcoming "The Life of Pablo"
album, dozens of models were unveiled standing on raised
platforms in the center of the arena, wearing the new Yeezy
Season 3 that West designed for sports brand Adidas.
The collection, launched on the first day of the city's fashion
week, featured West's penchant for neutral tones but included
bright pops of pink, red and orange across the collection of
leotards, tops, leggings and parkas worn by a diverse group of
models.
West also announced an upcoming video game called "Only Once,"
which he said was about his late mother Donda West's journey to
the gates of heaven.
The show quickly became a top social media trend, as fans
tweeted about the collection and the music.
[to top of second column] |
One particular explicit lyric regarding Taylor Swift on new track
"Famous" garnered a strong response from fans as West rapped that he
had made the pop star famous, referring to the their infamous 2009
MTV Video Music Awards incident where West interrupted Swift's
acceptance speech on stage.
Swift and West had since buried the hatchet, but fans speculated the
new lyrics could incite a feud between the two music stars.
Also getting in on the action, former drug executive Martin Shkreli
tweeted out a letter addressed to West offering to buy "The Life of
Pablo" for $10 million so that it would be released solely to him,
and kept from the public.
Shkreli is currently being sued over his Wu-Tang album "Once Upon A
Time in Shaolin," the sole copy of which he bought for $2 million.
West has yet to respond to Shkreli.
(Story refiles to add dropped word "streaming" in paragraph 4)
(Reporting by Piya Sinha-Roy; Editing by Andrew Hay)
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