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In a complaint filed on Wednesday, lawyers for Jenner
objected to Cutera Inc's advertisements for its Laser Genesis
treatment, which began appearing in New York City this month
ahead of Fashion Week.
One print ad quoted the 20-year-old Jenner as having said that
acne had "completely ruined" her self-esteem and that her now
"nearly flawless skin" was the product of visits to a
dermatologist for Laser Genesis treatment.
"Ms. Jenner's actual endorsement for a worldwide campaign such
as this would command a fee well into eight figures," the
complaint said.
"Setting aside the monetary value, however, it is Ms. Jenner's
choice whether or not to commercially endorse another party's
goods and services. Cutera took that choice away from her."
The complaint filed in Los Angeles federal court by Jenner and
her Kendall Jenner Inc accused Cutera of trademark infringement,
false endorsement and violating her right of publicity.
Damages could reach "well into eight figures," it said.
Cutera, which is based in Brisbane, California, did not
immediately respond to requests for comment on Thursday.
Jenner is a half-sister to reality TV stars Kim, Khloe and
Kourtney Kardashian. She appears frequently on fashion magazine
covers and has 15.5 million Twitter followers and 48.6 million
Instagram followers.
The case is Kendall Jenner Inc et al v. Cutera Inc, U.S.
District Court, Central District of California, No. 16-00936.
(Reporting by Jonathan Stempel in New York; Editing by Bill
Trott)
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