Israel's Insert raises $5 million for mobile app platform

[February 17, 2016]  TEL AVIV (Reuters) - Israel-based Insert, which has developed a platform to help mobile marketers engage users, said on Wednesday it has raised $5 million from investors including cyber security pioneer Shlomo Kramer.

The platform offers mobile marketers a set of features they can quickly insert into their apps with no coding. The company was founded by the people behind Worklight, a mobile application platform acquired by IBM.

The inserts include features for guidance, communication, conversion and acquisition.

(Reporting by Tova Cohen)

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