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The
quick reversal is a setback to the Alphabet unit's efforts to
use its enormous reach to provide consumers with niche shopping
services and financial-services tools, the Journal said.
(http://on.wsj.com/1TwbTd9)
The company said in an email to its partners on Monday that
Google Compare's U.S. and U.K. services would start winding down
this month and terminate on March 23, according to the Journal.
Google said the service didn't meet its expectations and that
the company will now focus on AdWords and future innovations,
the paper reported citing the email.
Google could not immediately be reached for comment outside U.S.
business hours.
(Reporting by Eric Beech in Washington and Vishal Sridhar in
Bengaluru; Editing by Sandra Maler and Gopakumar Warrier)
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