Cohen, known for his satirical characters Ali G, Kazakh
reporter Borat and Austrian fashionista Bruno, walked the chilly
London red carpet as Nobby drinking from a beer can and without
trousers -- just a polo neck and underwear.
In the film, Nobby, a resident of the northern English town
Grimsby, is caught up in a world-saving mission when he
reconnects with his long lost brother Sebastian, a spy portrayed
by "Kingsman: The Secret Service" actor Mark Strong.
The action comedy has sparked some controversy over how it
paints the town. In a tongue-in-cheek answer, Cohen as Nobby
said that he was more concerned about the film's rating.
"You know, a lot of them (Grimsby residents) are very upset
because it's got rated a 15, so that means almost 80 percent of
the mothers aren't old enough to see it," he said.
"But you know we're going to show the film there and I think,
you know, probably people will be throwing stuff at the screens,
screaming, literally chucking bricks at the cinema. And if they
don't like the film then it's going to be chaos."
Director Louis Leterrier said he was hopeful Grimsby residents
would enjoy the movie.
"I think they will love it," he said.
"I think, you know, Grimsby is an idea. There is a Grimsby in
every country, there are many Grimsbys in England, there are
many types of Grimsbys in France or in America ... It bashes
people of London more than it bashes people of Grimsby."
"Grimsby", which also stars Cohen's wife Isla Fisher, Australian
comedienne Rebel Wilson and Spanish actress Penelope Cruz, is
released in the UK on Feb. 24, and in U.S. cinemas as "The
Brothers Grimsby" on March 11.
(Reporting By Helena Williams; Editing by Marie-Louise Gumuchian
and Dominic Evans)
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