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				 Streaming giant Spotify said streams of Bowie's music were up 
				2,700 percent on Monday, while the Official Charts Company in 
				the UK said Bowie's "Blackstar" album was headed to the top spot 
				on the charts with sales of 43,000 since its Friday release. 
				 
				Bowie, who produced hits such as "Ziggy Stardust" during a 
				career featuring daringly androgynous displays of sexuality and 
				glittering costumes, died at age 69 on Sunday. 
				 
				He was the first recording artist to sell bonds, known as 'Bowie 
				Bonds,' against his intellectual property and backed by future 
				earnings of his music. 
				 
				The bonds, which are now paid off, were bought by Prudential 
				Insurance in 1997 for $55 million, and let Bowie retain 
				ownership of his work rather than selling the copyright. 
				 
				The model, constructed by investor David Pullman, was later 
				adopted by artists such as James Brown and the Isley Brothers. 
				
				  
				In an interview on Monday, Pullman estimated that Bowie's estate 
				could be valued upward of $100 million, in part because Bowie 
				owned 100 percent of his music. 
				 
				"He was smart enough to have confidence in himself. Most artists 
				sell themselves short, and they don't hold out for the rights," 
				Pullman said. "He was able to retain his legacy. His songs were 
				his baby." 
				 
				The move also spared Bowie taxes he would have faced had he sold 
				the rights, Pullman said. 
				 
				"The real annuity for an artist's estate is owning copyright and 
				catalog. That's the revenue stream," said Bill Werde, chief 
				executive of entertainment agency Fenton and former editor of 
				music trade publication Billboard. 
				 
				Still, he said, Bowie bonds were not all about money. "This was 
				more about Bowie's blood, sweat and tears, and the idea that 
				someone else owned part of it never sat right with him," Werde 
				added. 
			
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			'PARTING GIFT' 
			 
			The critically praised "Blackstar" was the top-selling album on 
			Apple's <AAPL.O> iTunes U.S. and UK platforms on Monday morning. 
			Bowie's longtime producer, Tony Visconti, called the album the 
			singer's "parting gift." 
			 
			The 2002 “Best of Bowie” compilation album was the second most 
			popular on the U.S. site, outpacing Adele's blockbuster album “25.” 
			 
			Bowie's 1972 album “The Rise and Fall of Ziggy Stardust and the 
			Spiders from Mars” was in fourth place on the U.S. iTunes platform, 
			according to the site. Apple does not generally release iTunes sales 
			or download figures. 
			 
			On Amazon's <AMZN.O> U.S. and UK websites, "Blackstar" was the No. 1 
			"best seller" on Monday. 
			 
			In a music video accompanying the album's first single, "Lazarus," 
			the singer is shown in a hospital bed with bandages around his eyes. 
			 
			"Look up here, I'm in heaven," Bowie sings. "I've got scars that 
			can’t be seen. I've got drama, can't be stolen. Everybody knows me 
			now. Look up here, man, I'm in danger. I've got nothing left to 
			lose." 
			 
			(Additional reporting by Amy Tennery, Jill Serjeant and Ross Kerber; 
			Editing by Gareth Jones, Peter Henderson and Peter Cooney) 
			[© 2016 Thomson Reuters. All rights 
				reserved.] Copyright 2016 Reuters. All rights reserved. This material may not be published, 
			broadcast, rewritten or redistributed. 
			
			
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