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 Acquiring Legendary Entertainment puts Wang Jianlin and his
conglomerate, the Dalian Wanda Group, a step closer to the
ultimate goal: a movie empire underpinning a globally
recognized, household name to rival Google, Apple or Microsoft.
Under President Xi Jinping, China is broadening its use of
so-called soft power, and - through skycrapers, soccer and
movies - Wang, a former People's Liberation Army officer, is on
the front line.
"It's entirely possible in the future that we'll hold an even
bigger ceremony, to announce we bought an even bigger
entertainment group," Wang told reporters this week.
Wang's rise to prominence has required a mix of political nous
and commercial savvy.
The son of a Long March veteran, he started his business life in
the northeastern city of Dalian, where his company grew to
become the country's largest property developer.
Wanda also is the world's biggest commercial properties
developer, with a Hong Kong listed company that controls 125
commercial shopping malls, along with 81 hotels. The group
reported total revenue increased 19 percent last year to $44
billion.
"Remain close to government, and away from politics," Wang, 61,
told Reuters News in a 2014 interview. Deal with the
authorities, he said, referring to the Communist Party and the
government, "less with individuals".
Over the last two years, Beijing has pledged tens of billions of
dollars to boost its image abroad, funding a slew of
international development, trade and investment initiatives, led
by a $50 billion commitment to fund the newly established Asian
Infrastructure Investment Bank.
Capturing hearts and minds through film distribution and
production, is Wanda, the world's biggest motion picture theater
company, with 6,600 cinema screens on three continents,
including more than 2,200 in China. In 2012, Wang spent $2.6
billion to buy AMC Entertainment Holdings in the United States,
and last year bought Australian cinema operator Hoyts Group.
Dalian Wanda’s acquisition of Legendary Pictures is "certainly
symbolic", said Chen Shaofeng, vice dean of Peking University's
Institute for Cultural Industries.
Schuyler Moore, a Hollywood-based entertainment attorney who has
represented the China Film Group and other Chinese companies
that have financed Hollywood content, said Wanda's acquisition
was likely "a precursor" to a bigger deal.
"This is going to be a big year," Moore said.
SOFT POWER
Alongside movies, sport plays an important role for China,
promoted by Xi Jinping, a soccer fan who is pushing for the
country to host the World Cup finals.
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Again in tune with Beijing, Wanda last January bought a 20 percent
stake in the then-reigning Spanish soccer champions Atletico Madrid,
a move that Wang said was aimed at "strengthening the quality of
Chinese football".
One month later, the group signed a $1.2 billion deal to buy a
controlling stake in Swiss sports marketing firm Infront Sports &
Media Group AG, which focuses on distributing media rights for
broadcasting such events as the soccer World Cup and the Olympic
winter games.
Timing has always been crucial for Wang, raised in China's southwest
Sichuan province, the eldest of five brothers.
Wang followed his father into military service when he was 15 but
left in 1988 and borrowed 1 million yuan ($151,772.71) to start a
real estate company in provincial Dalian, in the earliest days of
China's housing market.
He started out buying construction quotas from one of Dalian's three
state-owned property developers to develop slum housing - a job
nobody else wanted. The local government, led by now-disgraced
former mayor Bo Xilai, supported Dalian Wanda.
He took control of Dalian's soccer team in 1994 at a time when Bo
elevated the sport as an important calling card for the city. Wang
renamed the team Dalian Wanda, and they went on to win four national
league championships over the next six years.
But politics and business occasionally overlap: a member of Xi
Jinping's family was an investor, before he sold out. Wang, however,
is adamant: "Wanda has no political affiliation," he told Harvard
students in October.
Wang's shrewdness in business dealings played out more than two
years ago in the port city of Qingdao, at the launch for a planned
$8.1 billion film studio and tourism development.
As Wang celebrated alongside guests such as Leonardo DiCaprio,
Nicole Kidman and John Travolta, 350 kilometers (220 miles) to the
west at a courthouse in Jinan, former Dalian boss Bo was convicted
of corruption and abuse of power.
That sealed the fate of a rival local industrialist, Xu Ming, who
died in prison after admitting spending millions on Bo's family. ($1
= 6.5888 Chinese yuan renminbi)
(Reporting By Matthew Miller; Additional reporting by Lisa Richwine
and Piya Sinha-Roy in Los Angeles, Shu Zhang and Beijing newsroom;
Editing by Alex Richardson)
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