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content could either actual game footage or live interviews and
analysis, the technology news website reported on Friday, citing
people familiar with the talks.
The report comes two months after the microblogging service
struck a deal with the NFL to stream some of its Thursday Night
Football games this fall.
Twitter also streamed pre- and post-game content around
Wimbledon this week.
As growth in its ad revenue slows, Twitter is focusing on
TV-style video deals to attract users, who are increasingly
turning to the internet from traditional cable for their
entertainment fix.
Twitter, NBA, MLS and Turner were not immediately available for
comment.
(Reporting by Rishika Sadam and Narottam Medhora in Bengaluru;
Editing by Kirti Pandey)
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