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Twitter seeks NBA, MLS, Turner deals to stream sports: Recode
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 [July 08, 2016]
(Reuters) - Twitter Inc is in
talks with the NBA, Major League Soccer and Time Warner Inc's cable
network Turner Broadcasting to buy digital streaming rights for
content related to major sports and events, Recode reported.
This content could either actual game footage or live interviews
and analysis, the technology news website reported on Friday, citing
people familiar with the talks.
The report comes two months after the microblogging service struck a
deal with the NFL to stream some of its Thursday Night Football
games this fall.
Twitter also streamed pre- and post-game content around Wimbledon
this week.
As growth in its ad revenue slows, Twitter is focusing on TV-style
video deals to attract users, who are increasingly turning to the
internet from traditional cable for their entertainment fix.
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A 3D-printed logo for Twitter is seen in this picture illustration
made in Zenica, Bosnia and Herzegovina on January 26, 2016.
REUTERS/Dado Ruvic/Illustration/File Photo
Twitter, NBA, MLS and Turner were not immediately available for
comment.
(Reporting by Rishika Sadam and Narottam Medhora in Bengaluru;
Editing by Kirti Pandey)
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