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Earlier this week, U.S.-based Consumer Reports urged the U.S.
Federal Trade Commission (FTC) to scrutinize Mercedes' "The
Future" campaign, which markets automated driving features
available in the new E-Class.
Mercedes, part of Daimler AG, rejected the allegation that the
advert was misleading.
Automotive News said late Thursday Mercedes had since taken the
advert "out of campaign rotation" in the United States.
"We do not want any potential confusion in the marketplace to
detract from the giant step forward in vehicle safety the 2017
E-Class represents," Automotive News quoted Mercedes spokeswoman
Donna Boland as saying.
Mercedes in Germany was not immediately able to verify the
remarks made by the spokeswoman in the United States.
Earlier this week, consumer groups warned car buyers not to rely
too heavily on a new generation of sophisticated cruise control
systems, which use computers and sensors to automatically keep
in lane and brake, following a fatal crash by a Tesla car
operating in "autopilot" mode.
The ensuing investigation of the Tesla accident by the U.S.
National Highway Traffic Safety Administration (NHTSA) has
increased scrutiny of automated driving technology and the
marketing claims made by carmakers seeking to push sales.
(Reporting by Edward Taylor; Editing by Mark Potter)
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