Entitled "Sickhouse", the made-for-mobile film follows social
media celebrity Andrea Russett and her friends as they head into
the woods to explore an abandoned cabin. It was shot on iPhones
over five days and released via her Snapchat account.
Snapchat, a mobile app where posts disappear within 24 hours,
has more than 100 million active users, most under the age of
25. The clips blending real life and fiction were compiled into
a 68-minute film now available on the online service Vimeo.
"I don't think people are ever going to lose interest in sitting
down and watching a movie but I think it's interesting to try
out these new different things," Russett, who has 2.5 million
subscribers to her YouTube channel, told Reuters.
(Reporting by Reuters Television; Writing by Marie-Louise
Gumuchian; Editing by Tom Heneghan)
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