Wall Street hopes
software helps it hire loyal bankers
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[June 07, 2016]
By Olivia Oran
(Reuters) - Clinching a job on Wall
Street soon may have as much to do with beating an algorithm as
nailing the interview.
Goldman Sachs Group Inc, Morgan Stanley, Citigroup Inc and UBS Group
AG are exploring the use of artificial intelligence software to
judge applicants on traits - such as teamwork, curiosity and grit -
that help in the workplace but don't always show up on a resume or
come through in an interview.
Banks are turning to the hiring software at a time when they are
under pressure to cut costs and finding it difficult to lure and
retain top talent. Bank executives hope that artificial intelligence
will help them avoid the expense of problem hires and turnover,
industry sources said.
"Up until this point, technology has only allowed you to find the
best resume, but now it's a way of truly understanding the people
that are applying," said Mark Newman, chief executive of Salt Lake
City, Utah-based HireVue, a video-interviewing platform that uses
artificial intelligence to screen applicants.
Several banks are in the early stages of adding artificial
intelligence software to complement in-person interviews and other
traditional hiring processes. The banks hope that the technology can
help predict which employees will succeed at a given job by creating
patterns around large amounts of data that the tests produce.
Seattle-based Koru Careers Inc makes one version of the technology,
which Citi and other banks are using in pilot programs to sort out
applicants. Other banks are experimenting with software created
internally.
Koru begins by testing a client's employees to identify traits that
mark high performance, known as a corporate "fingerprint." Then
applicants take the same assessment, and the software identifies
which candidates are best suited to that company.
"It may be that what it takes to succeed at Morgan Stanley is
different than what it takes to succeed at Goldman Sachs," said Koru
Chief Executive Kristen Hamilton.
Koru charges its employer clients an undisclosed flat fee for the
fingerprint and a license fee for the testing that rises with the
number of applicants who take it.
Applicants also can record a short video in which they talk about
their defining qualities and career aspirations. Koru screens the
videos for clients, looking not only at what applicants say, but
also their delivery style, including body language and pace of
speaking.
BAD HIRES RAISE COSTS
While Wall Street is not the first place the technology has been
tried, it is not yet widespread.
The banks hope it will help them compete for recent college
graduates who are attracted to Silicon Valley firms and hedge funds.
They also hope it will help them avoid hiring the wrong person,
which can be expensive and can lead to costly mistakes and lost
business opportunities, said bank executives and staffing
consultants. Capital One Financial Corp estimates the cost of a bad
hire can be as much as three times that employee's salary.
The goal of hiring software is to avoid human pitfalls, such
as overlooking potentially strong candidates who may not seem
desirable at first glance, said Matt Doucette, director of global
talent acquisition at Monster Worldwide Inc.
"The best salesperson usually isn't the one peacocking, it's the
mousy person in the corner who is sharp and asks the right
questions," Doucette said. "But if that person interviewed at face
value, they never would have been hired."
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Traders work on the floor of the New York Stock Exchange shortly
after the opening bell in New York April 12, 2016. REUTERS/Lucas
Jackson
Koru says its software decreases the number of bad hires by as much as 60
percent.
THE HUMAN ELEMENT
Some human resources experts say artificial intelligence tools and algorithms
don't always capture the best people for a given job and could actually
perpetuate existing biases.
For example, if a company hired mostly white men who were the eldest children
and left handed, an algorithm likely would predict such employees were the most
successful, said Brian Sommer, a human resources industry analyst.
"There may potentially be huge pockets of people who could be even better
individuals for a position that end up being excluded because they aren't part
of a bigger data set," he said.
Citigroup is testing Koru's software on small batches of employees in its
corporate and investment bank, a spokesman said.
UBS is running an algorithm on digital resumes to identify candidates with
preferred traits and is giving those applications priority for interviews, said
a person familiar with the bank's hiring process who was not authorized to speak
publicly. It also is using the technology to ensure human reviewers don't
overlook strong applicants.
Goldman is using software developed internally to mine resumes for attributes
that reflect desired qualities, such as teamwork, integrity and judgment,
according to people familiar with the matter.
It also is exploring personality tests to better understand what traits make the
most successful bankers and traders. Applicants take a 20-minute test to measure
their thinking style, personal associations and emotional intelligence. Their
answers are measured against the broader Goldman employee base.
Goldman still is considering whether it will use the data as part of its broader
hiring process, the sources said.
Anthony Onesto - vice president of human resources at Razorfish who is building
a robot to help answer HR-related questions within companies - said it was still
early days for hiring software.
"We're still early, and ultimately it's computers, technology and humans working
together," he said.
(Reporting by Olivia Oran in New York; Editing by Lauren Tara LaCapra and Lisa
Girion)
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