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			 On PredictIt, an online political events betting site operated by 
			Victoria University in Wellington, New Zealand and U.S.-based 
			partners, bettors had the probability of a “leave” camp win at just 
			16 percent on Thursday as British polls closed. Within four hours of 
			the vote count, that had shot to 90 percent. 
 The dramatic reversal caught many investors flat footed and showed 
			how they have trouble hedging against such shocks even with the help 
			of such tools as exchange-traded funds or computer algorithms 
			designed to capture an electorate's social media vibe, economists, 
			pollsters and fund managers said on Friday.
 
 Predicting the outcome of Thursday's referendum was harder than that 
			of a national election because there was virtually no historical 
			data to draw on, said David Rothschild, an economist at Microsoft 
			Research. He said pollsters also did not pay enough attention to 
			working class and less educated voters.
 
 The city of Sunderland, for example, home to Britain's largest car 
			factory and considered a bellwether of the sentiment among 
			blue-collar voters, surprised with the strength of its support for 
			EU departure and when the result came among the first that night it 
			sent the pound reeling.
 
			
			 
			Rothschild, who forecast Britain would vote to remain in the bloc it 
			joined in 1973, had a lot of company.
 A person familiar with the campaign's monitoring by the U.S. 
			intelligence agencies admitted that they were befuddled by the 
			vote's outcome." We're all scratching our heads."
 
 By mid-week, a rise in demand for S&P 500 put options was indicating 
			that more and more investors were either betting on a market drop or 
			hedging themselves against such a scenario, said David Jilek, chief 
			investment strategist at Gateway Investment Advisers.
 
 Yet while opinion polls went back and forth and kept indicating a 
			close vote, betting odds consistently favored the "remain" camp. And 
			since odds makers fared better than pollsters in predicting the 
			results of the last general election and the 2014 Scottish 
			independence referendum, the 52-48 percent victory for the "leave" 
			campaign to leave was such a shock.
 
 THROUGH THE ROOF
 
 Global stock markets and the British pound tumbled on Friday after a 
			wild election night ride.
 
 "All through Thursday the big bets had come in favor of "remain" but 
			as the clock ticked toward midnight the most extraordinary reversal 
			got underway," said David Williams, a spokesman for betting firm 
			Ladbrokes. "In the end we've managed our book well enough to make a 
			few quid but the real story for the bookies was just how enormous 
			the turnover was," he said.
 
 "Never before in our 130-year history have we known a night when 
			betting went through the roof like this."
 
			
			 
			
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Betfair, a betting exchange, said the implied probability of a remain vote was 
94 percent right up until the polls closed, but that changed dramatically in the 
wee hours of Friday when early results started coming in. 
“At one point after the Sunderland result had been announced, there was more 
than £5-10k being traded per second on the market, which is absolutely huge,” 
said Naomi Totten, a spokeswoman for Betfair. (graphic: 
http://tmsnrt.rs/28SKhzZ)
 One theory is that some of the more affluent punters were staunch supporters of 
the "remain" campaign and bet on it to win, according to two gambling analysts. 
Since EU supporters bet more money than those from the "leave" camp, that skewed 
the odds and public perceptions about the likely outcome, said the analysts, who 
did not want to be named because they were not authorized to speak about betting 
trends.
 
 Money managers, meanwhile, may be kicking themselves for failing to deploy 
simple hedging strategies. Charles Reinhard, head of portfolio strategy at 
MainStay Investments, said building up cash or buying more stable, 
dividend-paying stocks could have dampened Friday's stock market shock wave.
 
 But Don Steinbrugge, managing partner at Agecroft Partners, said hedge fund 
managers are rewarded for beating the market and face heavy redemptions from 
clients if they are cautious and take large cash positions.
 
 "They want you to beat the market through stock selection," he said.
 
 
Rothschild, who also is a fellow at Columbia University’s Applied Statistics 
Center, said he expected forecasting to improve with a transition from polls 
using small, random representative samples to large Internet-based ones with 
rich demographic data.
 "If I have one million respondents with a large amount demographic data, I 
should be able to predict outcomes better, or I'm not a very good statistician," 
he said.
 
 (Reporting By Tim McLaughlin; Additional reporting by Mark Hosenball; Editing by 
Tomasz Janowski)
 
				 
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