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The
deal gives Uber a new perk to dangle to drivers and strengthens
Pandora’s presence in the key automotive market. The program
begins Monday in the United States, Australia and New Zealand,
the countries in which Pandora operates, and will be offered
without ads for the first six months.
The move puts Pandora front and center for Uber's 450,000 active
drivers in the United States.
Uber has been revamping its music experience for drivers and
passengers. It already has a deal with popular music streaming
service Spotify to allow passengers to select music to play
during rides, and the company is preparing to re-launch that
program with Pandora offered as another option for passengers.
Uber said it overhauled its app for drivers last year, making it
easier to integrate third parties such as Pandora.
Most of Pandora's audience listens to the service for free with
ads, but the Oakland, California-based company is preparing to
launch an on-demand service.
Pandora will retain data about the music drivers listen to
during trips, the company said.
(Reporting by Julia Love; Editing by Leslie Adler)
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