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"Since China is a great opportunity, we continue to look into
China," Ted Sarandos, Netflix's chief content officer, said at a
media event in Seoul without elaborating.
Netflix is trying to counter slowing growth in the U.S. with its
move in January to launch in more than 130 new markets
worldwide. But the streaming service remains absent in the
world's most populous country, where content providers face
stringent regulations and censorship challenges.
The company has also struggled to make headway in other large
Asian markets such as South Korea and Indonesia due to a dearth
of local content and regulatory hurdles.
Netflix in April forecast U.S. and international subscription
growth for the second quarter that was weaker than analyst
estimates, underscoring its need to expand.
"The weakest point for Netflix, people say, is the local
content, but that's because we need time to learn not just the
market and box office but about what and how Korean people
watch," Sarandos told reporters in response to a question about
the firm's strategy in South Korea.
Netflix is looking at various investment opportunities in Asia
to improve its offerings, he said without elaborating.
(Corrects headline and attribution in 1st and 2nd paragraphs to
Netflix chief content officer Ted Sarandos, not CEO Reed
Hastings)
(Reporting by Nataly Pak; Writing by Se Young Lee; Editing by
Christopher Cushing)
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