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The
Journal reported on Thursday that two independent lab tests it
commissioned determined that Honest's liquid laundry detergent
contains sodium lauryl sulfate, or SLS, a skin irritant.
(http://on.wsj.com/1RCtFHa)
Honest raised $100 million last August, and is reported by
Bloomberg to be working with Goldman Sachs and Morgan Stanley on
an initial public offering.
"The Journal has falsely claimed our laundry detergent contains
Sodium Lauryl Sulfate ... we use Sodium Coco Sulfate (SCS) in
our detergent and multi-surface cleaner," Honest said in a blog
post. (bit.ly/1pcHLIq)
SCS is less irritating and safer to use in products from skin
care to cleaners, Honest said, citing independent studies.
The Journal's report follows a lawsuit in February that accused
Honest of fraudulently labeling dozens of home and personal care
products as natural, plant-based or chemical-free, causing
consumers to overpay.
(Reporting by Sruthi Ramakrishnan in Bengaluru; Editing by
Saumyadeb Chakrabarty)
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