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WADA president Craig Reedie also called on sponsors to help
fund the fight against doping and promised better protection for
whistleblowers.
Athletics was rocked last year when Russia was suspended from
the sport after a WADA investigation revealed a state-sponsored
doping program and soccer's governing body FIFA was shaken by
the worst graft scandal in its history.
Tennis was also hit last week when five-times grand slam
champion Maria Sharapova revealed that she had tested positive
for the banned substance meldonium.
"The public's confidence in sport was shattered in 2015 like
never before, the public mood has soured and there is a general
feeling that they're all at it," Reedie told a WADA conference.
"Sport has had its wake up call. Sport must ensure better
governance if public and athletes are to uphold confidence in
system."
Reedie complained that WADA was struggling for funding.
"Now is time to look at how we get greater funding for
anti-doping," he said. "TV broadcasters and sponsors could help
fund clean sport."
"We will continue to work hand in had with whistleblowers and
the media and enhance measures to protect whistleblowers
better."
(Writing by Brian Homewood in Berne. Editing by Patrick
Johnston)
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