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The
sequence of posts would be based on the likelihood of interest
in the content, the user's relationship with the person or
timeliness of the post, Instagram said in a blog post.
On an average, users miss 70 percent of their feeds, Instagram
added.
Instagram is the latest addition to the growing list of social
media platforms reorganizing user feed to draw better attention
from users.
Twitter Inc, in February, jumped on the feed customization
bandwagon and let go of uniformly displaying tweets in reverse
chronological order.
Facebook's feed also displays content in a similar algorithmic
fashion based upon user interests.
The widely used photo-sharing app's decision to move away from
its time-based feed could rid it of one prime feature - showing
real-time content.
Technology blogger Techcrunch argues that users would have to
worry about making their posts good enough to be chosen by the
algorithm or their posts could be de-prioritized.
Instagram said the change in the feed for users would roll out
in the coming months.
(Reporting by Sangameswaran S in Bengaluru; Editing by Sunil
Nair)
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