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				Tough trading conditions and a slow down in the rate of iPhone 
				shipment growth will result in Imagination posting an operating 
				loss for the year to the end of April, it has warned. 
				 
				Imagination, which licenses graphics and video processing 
				technology to semiconductor companies, has in recent years 
				struggled to ease its reliance on the iPhone and iPad maker. 
				 
				The company said on Thursday it would reduce its cost base by an 
				extra 12.5 million pounds ($18 million) a year by 2017, on top 
				of the 15 million pounds cuts announced last month, by shedding 
				200 staff and shutting down or selling businesses. 
				 
				Shares in the company, which also counts Apple as an investor, 
				gained 5 percent to 179.4 pence at 0835 GMT, hitting their 
				highest level for 3 months. The stock has lost almost a third of 
				its value over the last twelve months. 
				 
				Liberum analysts said the new cuts should feed straight through 
				to Imagination's core earnings (EBIT), potentially doubling a 
				consensus forecast for its 2017 full-year. 
				 
				As part of the initial restructuring, Imagination had flagged 
				150 job losses and said it would dispose of its loss-making 
				digital radio business Pure by the end of this year. 
				 
				There was "considerable" interest in Pure, Imagination said. 
				 
				For the current year, the company said revenues from royalties 
				and licensing continued to be in line with expectations, and 
				that the new measures would help its financial recovery. 
				 
				(Editing by Kate Holton and Alexander Smith) 
				
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