| 
				 Florence is the 
				latest Italian tourist destination to adopt the mantra "you are 
				what you eat", and is requiring shops and restaurants to make 
				sure that 70 percent of their food comes from the surrounding 
				region. 
				 
				"We are seeing an unstoppable distortion in our cultural 
				heritage, of which food is a part," Mayor Dario Nardella wrote 
				on his Facebook page. 
				 
				"A restaurant opens every week in Florence, not to mention 
				minimarkets and Asiamarkets," he said, apparently referring to 
				food and drink shops often run by immigrants and open all hours. 
				 
				Promoting a short supply chain and seasonal eating has been 
				fashionable in Italy for years, promoted by the Slow Food 
				movement and upmarket food hall chain Eataly. But now local 
				governments are turning up the heat. 
				 
				Last month for example, Verona Mayor Flavio Tosi said he would 
				not allow new kebab shops to open in the historic center of the 
				city where William Shakespeare set "Romeo and Juliet". 
				 
				These measures have prompted a mixed reaction among Italy's 
				legion of gastronomic pundits and business people, some noting 
				that local products could also be of low quality while others 
				said the move would help defend local biodiversity. 
				 
				Nardella's drive in Florence appeared even simpler, though: to 
				offer good local food and less junk to the city's crowds of 
				visitors. 
				 
				"Where once there were artisans' workshops, historic cafes, 
				cinemas and old taverns, now fast food, pizzerias and low-grade 
				restaurants have opened, ready to snare the first unsuspecting 
				tourist," he said. 
				 
				(Reporting by Isla Binnie; Editing by Hugh Lawson) 
			[© 2016 Thomson Reuters. All rights 
				reserved.] Copyright 2016 Reuters. All rights reserved. This material may not be published, 
			broadcast, rewritten or redistributed.   | 
				
				
				 |