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The company is working with musician Will.i.am and two
veteran television executives, Ben Silverman and Howard Owens,
on the show, an Apple spokesman told Reuters, confirming media
reports.
It was unclear how directly the TV show would promote or refer
to Apple's own app store, the New York Times, which first
reported the development, said. (http://nyti.ms/1VKEVab)
Apple also declined to reveal the title, financing, timeline,
storylines, episode length or how people would be able to access
it, the report said.
The new series did not signal a broader ambition to greatly
bolster presence in original productions and streaming video,
Eddy Cue, Apple's senior vice president of Internet software and
services, told the newspaper in an interview.
(Reporting by Ramkumar Iyer in Bengaluru; Editing by Sriraj
Kalluvila)
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